Few kinds of signage match the popularity of channel letters. They appear more sophisticated than the average boxy cabinet sign and work well in many building situations. Shopping mall stores, banks, boutiques, large building exteriors and more can use this kind of sign. Channel letters are the perfect solution around some restrictive sign ordinances that either ban pylon street signs or restrict them to small square footage limits. Individual channel letters can be made very large and readable from long distances, such as across a large parking lot. This is the reason why channel letters are the preferred signage choice for strip shopping centers and malls.